PLAY RAD.
BUILT
DIFFERENT.
RAD was built for players who want high performance gear with a creative edge that stands out on the court.
PLAY RAD.
BUILT
DIFFERENT.
RAD was built for players who want high performance gear with a creative edge that stands out on the court.
OUR ORIGIN
HOW RAD
WAS BORN
RAD Pickleball was born on the sun soaked courts of Southern California, where pickleball felt energetic, competitive, social, and full of personality. As the sport kept growing, the culture around it became impossible to ignore. What was missing was gear that reflected that same energy.
Rooted in Newport Beach and influenced by California surf culture, RAD was built to bring a stronger point of view to the game through products that combine premium performance with bold, intentional design.
From day one, that has been the standard. Gear should feel right, perform at a high level, and stand out for the right reasons. It should look RAD and play RAD.
“We built RAD to bring California energy, creative culture, and bold design into pickleball through gear that performs and stands out on every court.”
OUR PURPOSE
WHAT WE STAND FOR
RAD was built for players who want high performance gear with a creative edge that stands out on the court and reflects the energy and personality of the game.
Performance comes first
We are serious about how our gear plays. Every detail is built to support confidence, control, and high level performance on the court.
Designed to stand out
RAD was never meant to blend in. We create gear with bold, intentional design that reflects the energy and personality of the game.
Rooted in culture
RAD brings together sport, style, and creative influence in a way that reflects the community and culture around pickleball.